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Jack Trout podcast

Jack Trout podcast
Mitch speaks with the author of “Differentiate or Die”, Jack Trout. A book where he takes marketers to task for taking the easy route too often, employing high tech razzle dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. Running Time 33:00

Listen to a clip from the show.

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