Join Mitch Schlimer each Tuesday, from 12noon-1PM (EST), on WREK, 91.1 FM in Atlanta and live on the web for "Let's Talk Business".
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Feel free to send e-mail to Mitch on the air or anytime, or call Mitch and his guests at 404-894-2468.
Listen to Let's Talk Business every week, as it is an award winning talk show focused on Entrepreneurship, Small Business, Innovation and Youth Empowerment.
Listen to the most recent LTB Radio Shows.
Our last event was in the Summer of 2012 from the Rosen Shingle Creek. Mitch and guests Harris Rosen discussed entrepreneurial and leadership lessons learned on the road to building the successful Rosen Hotels business.
Visit the LTB LIve section for more info and excerpts from past events.
The EPICenter (home of the Entrepreneurship Hall of Fame) has opened brand new headquarters in downtown Atlanta, located at 245 Peachtree Center Ave., Suite 275. Mitch and his team of experienced entrepreneurs recently held the 2012 Induction Event into their "Entrepreneurship Hall of Fame", which was held on Saturday, December 1st at "The Estate".
The Entrepreneurship Hall of Fame & Museum (EHOF) is empowering youth to "live their dreams". To raise money for the Magic Wand Foundation and scholarships to our Ultimate Life Summit, we had our "One Magical Night" event in Atlanta, and raised over $50K.
Fred Deluca is founder of Subway Sandwiches and Salads. With over 13,000 stores in 62 countries, Subway is thought by many to be the most successful overall franchise system in all the world!
The Subway "system" utilizes thousands of owners, store employees and vendors providing the system a net worth in the billions!
Entrepreneurship at an Early Age
Fred Deluca started with a single sandwich shop in 1965 at the age of 17. He was looking for a means to supplement his minimum hourly wages. He discussed his thoughts with family friend, Dr. Peter Buck. Buck, a nuclear physicist suggested a sandwich shop as such a business had been quite successful in his home town.
Fred knew he needed some capital to finance the shop and Dr. Buck provided Fred with $1000 in capital and thus the partnership was made. The shop was even called Pete's Super Submarines after Peter Buck!
About Subway and franchising
For Fred and Peter, it wasn't a free lunch! In fact, the first store was struggling when the 2 decided to open a second store. This second store struggled as well. Instead of throwing in the towel, in a bold move many experts would think ludicrous, a third store was opened in a highly visible location. Three was a charm for the partnership.
The rest is history with the first "franchised" store opening in Wallingford, CT in 1974. The first international franchise came 10 years later in Bahrain, off the coast of Saudi Arabia.
Franchising was the plan created to provide exposure to the brand, business expansion, and opportunity for individuals wishing to open a "business system" themselves.
Franchising is most notably associated with large organizations such as Subway. But each of these businesses started with a sound product that will be nationally and internationally sought after. Of course, there are very successful regional franchises as well.
The key is the KISS principle (Keep It Simple Stupid).
A franchise system must allow an owner to "stick to the knitting" of the business. A successful franchisee at Subway, for example, must be able to provide an optimum eating experience for it's customers as defined by the guidelines of the company. While there are costs to franchise systems, franchising is the most successful means to start a business and franchise systems constitute more than 42% of all retail sales.
"It's not necessary to be so structured in this world. With all the people who work here (Subway), whether you are real structured or not, it is not going to affect how much work they do. People have inside of them a certain work ethic, and, if you appeal to them nicely, they'll respond and give all they can give".
"My parents didn't deprive me but we were poor- poor isn't the right word. Back then I don't think there was alot of expendable income, so kids pretty much figured out how to make their own way"
Fred did make his own way even as a youth servicing 95 of the 108 customers in his paper route territory.
"I passed by lots of doors that were not my customers. I have to sell to these people because it doesn't take any more time to drop the papers in front of these doors-I'm walking by anyway".
Key thoughts for entrepreneurs
Each one of us has the opportunity to be a Fred Deluca or Peter Buck. We can each chose to set and reach lofty goals. Fred could not have imagined that after store number 1, 2, or 3 that Subway would become the enterprise it is today. Not only should we understand our own goals but we must also be open to the passion and entrepreneurial drive in others. Fred Deluca needed a start to pursue his vision. Most small businesses, including Subway was financed by friends, family, and personal funds.
The true "golden nugget" of knowledge inside the estimated $3 billion in annual sales at Subway is the concept above - KISS principle.
A member of Let's Talk Business Network was talking about his service business and astutely made the comment, "I charge extra for simplicity".
Subway developed a "system" such that barrier to entry is relatively simple compared to other franchises and business in general. Through economies of scale, the system is able to provide tremendous cost savings passed on to franchisees. The cost of the franchise was relatively low per average store. The equipment, financing, supplies, training and more is supported by the franchisor to give the franchisee the best opportunity for success.
Many entrepreneurs simply spend too much time on tasks not associated with their overall mission. When thinking about a franchise, buying an existing business or starting from scratch, you must consider what truly interests you! Franchise systems for instance, are not for entrepreneur's who want to "create". The franchise system as a whole is a turn-key system designed for those who enjoy the products or services (making and selling sandwiches in this case) and desire a business with a track record for success. Keep in mind that franchises demand tremendous effort no different from any other business endeavor.
The next time you walk into a franchise or a business that has stood the test of 12-20 years such as a Subway Restaurant, notice the similarities. Value is seemingly provided accurately, easily and consistently. To the trained eye, such value is learned over many years, countless failures, experience, knowledge and intense effort.
Books by Fred Deluca:
Start Small, Finish Big : 15 Key Lessons to Start--And Run--Your Own Successful Business by Fred Deluca, John Phillip Hayes